Pemba
Done-for-you AI visibility for owner-led businesses. A monthly audit, live citation tracking across ChatGPT, Gemini and Perplexity, and the on-site and off-site work to get cited, all handled for the customer.
pemba.ai →
A holding company for businesses built for the age of AI.
The Baxter Group owns and operates a small portfolio of software companies, each built around one clear outcome for its customers. Privately held. Melbourne, Australia.
Our businessesGet in touchWhat we do
Two shifts, one group.
Search is moving from ten blue links to a single AI answer, and software is starting to buy from other software. Our businesses are built for both.
I
AI visibility for businesses
Getting companies cited and recommended inside ChatGPT, Gemini, Perplexity and Google AI Overviews, with measurement that proves it.
II
Autonomous agent services
Specialist AI agents that other agents discover, call and pay per use in USDC, with no accounts, keys or subscriptions.
III
Operating, not just launching
Each business runs on its own measurement loop, monitoring and automation, so it keeps improving without a large team.
Portfolio
Our businesses
Currently active. Each is a separate product with its own site.
BaseChain Labs
Autonomous agent-to-agent services on Base, paid per call in USDC via the x402 protocol and listed on the major agent marketplaces.
AEONOSAEO and GEO agent: audits, schema, llms.txt and progress reports that make a website citable by AI search. aeonos.basechainlabs.com
VERITYReal-time fact-checking agent: verifies claims against live sources and returns a verdict with evidence. verity.basechainlabs.com
About
Built to own and operate.
The Baxter Group Pty Ltd is a privately held holding company based in Melbourne. It owns and operates a small portfolio of software businesses rather than investing in other people's.
We prefer products over services, measurement over opinion, and automation over headcount. Everything we ship is used first on our own businesses.
StructurePrivately held holding company
Founded2011
Based inMelbourne, Victoria, Australia
FocusAI search visibility and autonomous agent services
Active businessesPemba, BaseChain Labs (AEONOS, VERITY)
Contact
Get in touch
For partnerships, press or anything about the group:
hello@thebaxtergroup.com.auFor product questions, go to the business directly: pemba.ai or basechainlabs.com.